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Midtown · NEW YORK AREA

Benefit Cosmetics BrowBar — Macy's Herald Square

Hours vary 5/6 details checkedNot yet claimed

Your kind of studio?

Benefit brow counter inside Macy's Herald Square offering brow waxing, threading, tweezing, tinting and lamination.

BrowsThreadingFacial waxingBrow laminationBrow tint

Services are published by the business. Confirm your preferred treatment and availability with the studio.

Trust check.

What we could confirm before you book: 5 of 6. This is not a rating — it shows what you can verify for yourself.

  • Real, sourced locationAddress and details from 1 official source.
  • See the spaceNo sourced photos yet.
  • Published prices6 menu prices, linked to the studio menu.
  • Reviews you can check1 review source to read for yourself.
  • See their workInstagram linked.
  • Published hoursOpening hours published by the studio.

Published menu prices.

Brow Lamination & ShapeStudio menu ↗ · checked 2026-10-29
$90
Brow Lamination, Shape & TintStudio menu ↗ · checked 2026-10-29
$99

Published USD prices; confirm the service variant, current rate and availability with the studio.

Hear from their clients.

Explore the original reviews before choosing your studio.

Google

Linked from the official branch page

Read on Google Checked 2026-10-29
Where we checked this information ↗

We link to each platform instead of copying its star ratings, so you always see the current reviews. Studio-selected testimonials are labeled separately.

Before you book, ask.

Four quick questions that tell you a lot about a studio. A good team will answer them happily.

  1. Hard or soft wax?Hard wax is often used for sensitive areas. Ask what they use for your treatment.
  2. A fresh applicator every dip?“No double-dipping” is a fair thing to ask about. Good studios are happy to explain their hygiene routine.
  3. What does the price include?Check the service variant, add-ons and whether a first visit costs more.
  4. How should I prep?Ask about hair length and anything to avoid beforehand, like certain skincare or sun exposure.

Make time for yourself.

Published opening hours · New York local time

Monday
10am – 7pm
Tuesday
10am – 7pm
Wednesday
10am – 7pm
Thursday
10am – 7pm
Friday
10am – 7pm
Saturday
10am – 7pm
Sunday
11am – 7pm

Hours from the branch page's structured data; specialist availability may differ from store hours.

Holiday hours and appointment availability may differ.

A little local knowledge.

Pin placed from the published address — approximate.
151 W 34th St

New York, NY 10001

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Inside Macy's.

More studios in Midtown

Details you can trace.

Source checked 2026-10-29. This listing has not been confirmed by its owner.

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Benefit Cosmetics BrowBar — Macy's Herald SquareBrow Wax · From $29
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